My Husband’s Nuts Hits the Big Apple
Supermarket Guru asked to take us to New York City where My Husband’s Nuts was featured on ABC’s The View. Co-Hosts Barbara Walters, Whoopi Goldberg, Joy Behar, Elisabeth Hasselbeck and Sherri Shepherd along with over 200 audience members received complementary packages of My Husband’s Nuts provided by The Farmer’s Wife.
Help Wanted! We want you to be able to have My Husband’s Nuts at your fingertips but realize they may not be found in your community. Just simply email the Farmer’s Wife and she will take care of the rest. If your referral is added to our list of retailers your next order could be free. Please be specific and provide the store's-name, location(s), telephone, email and owner's/manager's-name.
As always we welcome your comments and almond recipes. Don’t forget to send in your photos with My Husband’s Nuts. Visit our photo page to see your submission and others sent in by our nutty friends.
Jennifer Rogers Etcheverry (The Farmer’s Wife)
The Farmer’s Wife is proud to contribute to Kern Business Journal.
Grapes in cups?
Just the latest in Kern's value-added ag market
By COURTENAY EDELHART, Californian staff writer, firstname.lastname@example.org | Saturday, Oct 25 2008 12:00 PM
There’s a new healthy snack food option for the lunchbox crowd — grapes packaged in small, disposable cups.
On the Go brand grapes are an attempt to create new demand for Delano Farms grapes, and the latest entrant to Kern County’s booming value-added agriculture industry.
Value-added agriculture is the term for creating new products from meat and produce, adding value to what farmers and ranchers grow. “It’s a natural tendency as markets get more crowded to try to differentiate your product,” said Ray Hansen, interim director of the value-added agriculture division of Agricultural Marketing Resource Center, a national nonprofit organization based in Ames, Iowa. The trend has driven sales of other commodities for years, so Hansen was not surprised to hear local grape growers are toying with creating new markets. “Grape growers for a long time were mostly targeting the wine industry, but there’s been a lot of growth in grape production over the years outside of wine,” Hansen said.
Grapes are Kern County’s second biggest agricultural commodity, a $579,378,000-a-year industry, according to the Kern County Department of Agriculture and Measurement Standards. Delano Farms rolled out On the Go grapes for the first time this season, placing them in Safeway and Sam’s Club stores, to start. “The reception’s been pretty good,” said Scott Jones, director of convenience packaging for Delano Farms. “Each week, the volume increases.” The product has done well enough that the company is considering importing Chilean grapes to keep it going over the winter. Delano Farms isn’t the only local grower aggressively creating new markets for its product.
Value-added agriculture has a Kern County workforce of nearly 55,000, according to the Kern Economic Development Corp. After growing slowly in 2006, the sector added 3,942 jobs for an annual growth rate of 7.7 percent last year.
Jennifer Rogers Etcheverry is part of the trend. Rogers Etcheverry started selling 5-ounce bags of flavored almonds five years ago in an effort to move more of the almonds grown on her husband’s 180-acre farm.
“Like a lot of family farms, we were struggling, and at one point I said to my husband, ‘What do I have to do? Sell your nuts for you?’” she said.
That’s exactly what Rogers Etcheverry did.
My Husband’s Nuts, as her Bakersfield company is known, has expanded rapidly since. It has shipped 3.5 tons of nuts so far this year, and projects it will have shipped as much as 5 tons after the holidays, when gift basket sales surge. The sales estimate is probably conservative, as it predates a food critic plugging the snacks before a national audience on ABC’s “The View.”
Other local value-added agriculture players include Bakersfield-based Bolthouse Farms, which produces a line of yogurt-based salad dressings to help market its produce. And both Bolthouse and rival Grimmway Farms, also based in Bakersfield, sell carrots in every conceivable form, including chips and baby carrots.
Wasco-based SunnyGem processes almonds that are then sold in bulk to food processors in a variety of forms: diced as an ice cream and frozen yogurt topping, sliced for use on cakes, in slivers for use in green beans. “It helps a lot if you have a product that is versatile, and almonds are particularly versatile, which is why so many people are growing them now,” said SunnyGem president and chief executive Rick Meredith.
The increasingly busy schedules of consumers are helping drive demand for such products, said Mike Young, president of the Kern County Farm Bureau. “People don’t have time anymore to make anything from scratch or cut up things themselves, so they’ll pay a little extra to have someone else do that for them,” he said.
My Husband's Nuts' snacks getting national exposure
By COURTENAY EDELHART, Californian staff writer email@example.com | Wednesday, Oct 8 2008
My Husband’s Nuts, a Bakersfield producer of almond snac, will be featured on ABC’s “The View” Friday.
My Husband's Nuts almond packages come in four flavors: smoked; onion garlic; chili con lemon; and butter toffee. (Californian file photo)
The show airs locally at 10 a.m. on KERO-TV 23.
Jennifer Rogers-Etcheverry started My Husband’s Nuts five years ago to supplement sales of her almond grower husband’s crops. He has about 180 acres of almond trees.
The company sells 5-ounce bags of nuts either raw or in one of four flavors: butter toffee, chili con lemon, natural smoke or onion garlic.
Rogers-Etcheverry mailed product samples to food critic Phil Lempert, whose work appears online, in magazines and on TV and radio under the name The Supermarket Guru.
Lempert occasionally appears on “The View” doing a segment called “Five in Five,” in which he spends five minutes highlighting five products he likes.
Lempert said he gets up to 300 product samples a week, but My Husband’s Nuts stood out.
“It was an exceptional product. I like the flavor. It’s very tasty and crispy,” he said. “And obviously it has a very cute name.” Rogers-Etcheverry was thrilled when he told her that her snack would get national exposure.
“I don’t know what it will mean for us, exactly, but I know it can’t hurt,” she said.
In her wildest dreams, it could help the company grow beyond a small mom-and-pop operation.
For now, Rogers-Etcheverry runs the company from home with unpaid friends and family members. She hires seasonal employees during the holidays, when My Husband’s Nuts sees demand increase for gift baskets.
The snacks are sold online at www.myhusbandsnuts.com and at drug stores, grocery stores, gourmet food shops, wineries and online. The Web site also sells shirts and bags with the company’s logo.
My Husband’s Nuts has shipped 3.5 tons of nuts so far this year, and projects it will have shipped as much as 5 tons after the holidays.
Cowboys and Indians Magazine '08
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Nuts about success
Sense of humor, persistence powers business By ERIN WALDNER, staff writer Last Updated: Monday March 1st, 2004, 8:55 PM Californian
The late humorist Will Rogers once said, "We are all here for a spell; get all the good laughs you can." Rogers' , Jennifer Rogers-Etcheverry, seems to personify this sentiment. The Bakersfield resident sells seasoned and candied almonds under the amusing banner "My Husband's Nuts." The name elicits all kinds of reactions, but in actuality Rogers-Etcheverry's husband has an almond orchard on Calloway Drive, and that was her original nut source. My Husband's Nuts has steadily grown since its founding in May 2003. Numerous local stores stock the nuts, and Internet sales are brisk, although she declined to give specific figures. Rogers-Etcheverry recently sat down in an old bunk house on her husband's ranch for some serious talk about nuts. great-granddaughter
Q: What is My Husband's Nuts, in a nutshell? No pun intended.
A: Seasoned and candied almonds. I do wholesale and resale.
Q: Why did you start this business?
A: Well, we (Rogers-Etcheverry and her husband, Mark) have been in farming ever since we've been married. We've been married 15 years. When the cotton market started going down so bad, we planted almonds. When we planted them, they were at an all-time high. Then of course, the next year they were at an all-time low. And so every year, during the holidays, he would say to me, "You need to be a little conservative this year." One year led to the next and I finally said, "You know what, what do I have to do? Sell your nuts for you?" So my dad and my brother and Mark and I were sitting around at the house at Christmas. We were laughing over what the name could be and my brother said, "You could call it, 'My Husband's Nuts.'" We just joked about it. My dad lives in Tennessee, and he went back to Tennessee and he called me in a couple of days. He said, "Hey, I was telling some guy back here what we were talking about and he said he wants that name if we don't want it." And my dad, being a businessman (he's in the cattle business), said, "I think we should trademark the name and go for it." And I said, "Ohhh, I don't know." And my dad said, "I'll be your banker and you do the work." We went and got the name trademarked and formed a corporation.
Q: Do you have a background in retail?
A: I've been with Mary Kay cosmetics for 18 years, so I have a little bit of sales and a little bit of retail, just from that. But as far as starting a business, nothing. I've just had to go out there and ask a lot of questions.
Q: How long did it take to start the business?
A: (The idea originated in) Christmas 2002. We started working on it in January and the company was actually formed in May. We were in our first store August 1.
Q: How did that feel?
A: Oh my goodness. I cried.
Q: Have you ever gotten a negative reaction to the business name?
A: You know what? I get a very positive reaction. I really do. Every now and then I'll get a man, it's always a man, that just doesn't want to say much. And I've heard every comment that comes across the table. ... I just eat it up. I get phone calls, honestly almost daily, or e-mails from people all over the United States that say, "I just love it." I got a call from a gal in Tahoe the other day that said she's been in sales all her life and has never seen anything like it. She wished me well. That just made my day.
Q: Who designed your label?
A: Well, because of my Will Rogers connection, I'm good friends with the grandson of Spencer Tracy, who's , and he's an artist. I went to him. My dad wanted a label of an old farm truck driving down a road of orchards. And poor Joe Tracy worked on this literally a month. Every time he sent something to me, it just wasn't grabbing me. I had a vision of a chick with her hand out all along. And so one night, Joe was just about to quit me. I said, "Will you just try this one thing? I'm going to fax you something and it's totally different." I literally drew a stick figure of her and the tree and her hand out. I faxed it to him. An hour later I heard my fax line and I ran into my office and it was her. I said, "That is it." ... It's all got to be fun. And when people say, "My Husband's Nuts?" it's like, "Well, my husband grows almonds and that's how this started." Joe Spencer Tracy
Q: Take it any way you want.
A: Yeah. Some people say, "Your husband's crazy?"
Q: Your husband must be a good sport.
A: Oh, he has been, bless his heart.
Q: How many bags have you sold?
A: We have gone through three tons of almonds since August ... I didn't know what to expect. I really didn't.
Q: And the nuts come from your husband's orchard?
A: That's how we started. Now at this time, because of the market and everything, I'm actually going through the company that's seasoning them for me because it's more economical for me. (She declined to name the company.)
Q: How have you been promoting the business?
A: ... It's just word of mouth and me. These things are taking off. People see 'em and they laugh.
Q: What do you think is the key to your success?
A: Well, I've always said, "You can't give up, no matter what." I believe in my label and I believe in me. I've always been a go-getter. That kind of comes from my great-grandfather.
© My Husbands Nuts / Bakersfield, California
P.O. Box 80013 Bakersfield, CA. 93380
Tel: 866.688.7487 (Nuts4Us) Toll Free
Tel: 661-399-5832 Local